Knowing what’s your costumers need is a great help on your product if you will continue it, modify it, or change it because the costumers matters most. Survey or interview is one of the ways to know their opinion and as well as to gain information on the current product they are using which is considered as your competitor.
The FarmTorch company surveyed possible costumer and people which can help on to our product such as corn farmer and agricultural enterprises owners. The question we prepared is very relevant to our product if it is worth to continue. It is relevant to our company for we ask the advantages , disadvantages , benefits and problems on the competitors product that can guide us on where to improve our product and relevant of course to the farmers which problem can solve by our product.
As the interview goes by , we determined how leaf hoppers affect the crop and the yield , what is their current product used in order to kill leaf hopper , how much they are willing to pay just to solve the problem and etc. They said that leaf hopper really destroy their crops and affect the yields from 20 to 42 % . They also said that they are using pesticide from Aljay company and is not satisfy for it’s result because its just kill a portion of talakitik and is bad when inhale by the farmers. The cost of pesticide ranges from 800-1200 which is good for only one time used and is considered as expensive they added. They also find other product which concentrate to talakitik or leaf hopper but the pesticide or insecticide they saw is for all which is most of the product is not efficient interms of leaf hopper.
To sum it up, I see the result of the interview as bad for the competitors but not that really bad because it is effective yo other insect , and good for our product beacuse I see a large potential of our product to be bought by them for they are searching for the solution . They are also giving good feedback to our insect Light trap as it is cheaper for it can be used for a long time, it is good for them for it is chemical free and time and work efficient for them . They also want to be one of the first to used our product to test it’s efficiency. In addition to what they said, if the quality is good and the efficiency is high , they are willing to pay even it’s expensive because the losses is far expensive than the product. All in all, the survey gave us relevant information and gave us hope to continue with our product.
agriAdvanceTechnoloyy 